Why coaches are building their programs on Trackman 360
The future of golf is here, and it’s driven by technology.
Golfers, coaches, and golf clubs are all chasing the same goal: better outcomes. Better performance, better experiences, and better use of time and resources. Data has become central to that pursuit, but only when it is connected, consistent, and easy to apply.
That’s where Trackman 360 comes in.
Explore Trackman 360
For golf coaches and golf clubs, Trackman 360 has become a leading platform for data-driven instruction, indoor and outdoor coaching, and long-term player development.
Trackman 360 brings together outdoor ranges, indoor facilities, coaching tools, the Trackman app, and business insights into one connected ecosystem. For coaches, this means less friction, more clarity, and a platform that supports every part of the coaching journey — from first lesson to long-term development.
We explore why Trackman 360 has become an essential coaching platform — through the real-world lens of leading coaches in Europe and the US.
From feel to facts: Data-driven golf coaching
Trackman 360 brings advanced performance measurement into everyday coaching. Real-time shot data, impact tracking, swing path visuals, and custom test center modules deliver actionable feedback.
Coaches make hundreds of decisions every week — swing changes, drills, practice priorities. Traditionally, those decisions were guided by experience and observation. Trackman 360 strengthens that process by adding objective confirmation.
With precise ball and club data, coaches can explain not just what to change, but why the change matters. Players gain confidence because improvement is no longer abstract — it is visible, measurable, and repeatable.
In Sweden at Royal Drottningholm Golf Club, this approach has reshaped how coaching sessions are structured and evaluated.
“The way Trackman 360 changed the way I coach is tremendous. It helps me confirm my analysis, show the student what to work on, and demonstrate progress over time. The feedback I get from the students is that it's really good. It makes practice much easier.”
Axel Westin
Head Teaching Pro at Royal Drottningholm
Coaching built for every season
Seasonality has long been one of the biggest challenges in golf instruction. Scorching summers, frigid winters, daylight, and course availability often dictate when coaching can happen — and when it can’t.
Trackman 360 removes those limitations by connecting indoor and outdoor environments into a single coaching platform. Coaches can build structured programs that run year-round, maintaining momentum regardless of conditions.
At Eaglewood Golf Course, set at the foot of the Rocky Mountains in Utah, this shift has transformed how instruction is delivered and sustained through the harsh winter months. There’s no longer an offseason for coaches — calendars stay full year-round, supporting lessons, clinics, junior programs, and competitive formats twelve months a year.
“Utah Golf is not open for much of the winter, and sometimes it’s just too hot to be outside. Trackman has been essential in keeping me in business year-round. No question about that. Our academy has seven instructors, and everybody's been able to stay busy. ”
Brent Moyes
PGA Coach at Eaglewood
Coaching with continuity: One app. One profile. Everywhere.
Modern golfers move fluidly between environments — from indoor facilities to outdoor ranges and sometimes even between clubs. Without continuity, valuable data and progress can be lost.
Trackman 360 solves this by maintaining one connected golfer profile across all Trackman-enabled environments. Coaches always start from the same baseline, and players experience consistency wherever they practice. Continuity ensures that every session builds on a complete picture of the golfer, not a snapshot.
At Black Desert Resort in southeast Utah, this connected journey offers a big advantage — continuity lets coaches and students pick up exactly where they left off, regardless of location.
“Students can go to other facilities. They can go to their neighbor's garage who has a Trackman and know their averages and swing. Then they can come to an instructor like myself and say, these are my numbers. Then there's something to compare to and build from. It's that intertwined connection that makes things that much easier and translates for everybody. ”
Zach Kelly
Head Golf Pro at Black Desert
Homework that works: Turning lessons into measurable gains
One of the biggest gaps in coaching often happens between lessons. Players often leave with good intentions but little clarity on how to practice effectively.
Trackman 360 bridges that gap by allowing coaches to assign specific, measurable objectives. Practice becomes focused, purposeful, and directly connected to lesson goals.
At Black Desert, Trackman is used to create accountability and structure outside of scheduled sessions. Defining success numerically gives both player and coach a shared reference point between lessons.
“What I really like about it in between lessons, is that students can use the Trackman indoor simulators or Trackman Range. It really confirms what we just did in a lesson, so they're not wasting time practicing things that are unrelated.”
Doug Roberts
Director of Instruction at Black Desert
Building for the future: Fun first, then fundamentals
Junior development is about more than technique — it’s about engagement, enjoyment, and habit formation. When fun comes first, learning follows naturally.
Trackman 360 includes a host of games and interactive experiences that help coaches create an environment where juniors want to participate and can’t wait until the next session.
At Drottningholm, this approach has reshaped youth golf — its junior program has surged past 100 members and continues to grow. Westin points to Trackman’s entertainment element being a key factor in keeping juniors motivated and forging long-term relationships with future members.
“It can be boring just standing hitting on the driving range when you're young. But they think it's a lot of fun to hunt monsters or destroy cars, and they stay longer on the driving range. What we hear from parents is that their kids WANT to go to the golf club. And that’s a really good thing. Because if they want to be here, they will become golfers.”
Axel Westin
Head Teaching Pro at Royal Drottningholm
Ready to see how Trackman 360 can power your club?
From performance to profitability, Trackman 360 connects every element of your golf business — helping you make smarter decisions, engage more players, and grow a sustainable future.
Discover how Trackman 360 can transform your golf club into a smarter, stronger, and more connected business.