TRACKMAN 360
AT ROYAL
DROTTNINGHOLM GC
Trackman 360 is enhancing the golf club experience worldwide. At Royal Drottningholm Golf Club, Sweden's only Royal Warrant club, the all-in-one Trackman 360 platform has redefined member engagement, coaching, and operations. This case study explores how a historic icon near Stockholm became a model of innovation, while preserving a proud legacy stretching back to 1959.
THE ULTIMATE GOLF CLUB ECOSYSTEM
Trackman 360 powers the entire Drottningholm experience — driving range, indoor setup, coaching, and club operations. The integrated ecosystem delivers greater efficiency, deeper insight, and a superior experience for members, coaches, and staff.
TAKING COACHING TO ANOTHER LEVEL
Trackman 360 brings professional-grade tools — once reserved for professional tours — into everyday coaching. Real-time shot data, impact tracking, swing path visuals, and custom test center modules deliver actionable feedback. At Drottningholm, this has led to better lessons, targeted drills, and measurable progress — transforming the club’s entire coaching platform.
“The way Trackman 360 changed the way I coach is immense. I can give lessons year-round, and it helps me confirm my analysis, show students what to work on, and demonstrate progress over time. It really helps members to learn their distances and fall in love with the game all over again.”
Axel Westin
Head Teaching Pro, Royal Drottningholm GC
YEAR-ROUND GOLF
FOR ALL AGES
Trackman 360 makes golf a year-round pursuit for all ages and levels. It’s practice, play, and performance — all under one roof. At Drottningholm, the result is stronger member engagement, a more connected community, and a vibrant club atmosphere, even in the off-season. Here, golf is no longer seasonal — it’s become a lifestyle.
“The benefits of Trackman 360 have not just been purely financial. They’ve led to a more connected, social, and energized club during the whole year ... and it appeals to all generations.”
Stefan Andorff
Club Director, Royal Drottningholm GC
TURNING WINTER
INTO PEAK SEASON
Simulator bookings have become one of Drottningholm’s strongest growth areas, remaining nearly fully booked throughout the winter while also supporting coaching and academy sessions during the warmer months. Traditionally, winter was the off-season at Drottningholm, but with the indoor golf element of Trackman 360, the club now thrives year-round.
WHERE THE GAME
NEVER STOPS
The indoor season has allowed Drottningholm to extend its tournament calendar, creating competitive leagues that run year-round rather than only during the warmer months. Interest has grown significantly, with dedicated groups competing in weekly winter tournaments — the club now stays active and gives members more reasons to spend time on site.
“Trackman Indoor has helped me tremendously in building a year-round practice academy. We’ve seen lessons and group sessions increase a lot during the winter.”
Axel Westin
Head Teaching Pro, Royal Drottningholm GC
DRIVING REVENUE,
AND REVELATIONS
Trackman 360 doesn’t just elevate the game — it extends time spent at the club, increasing on-site revenue across the board. With Trackman Portal, operators gain access to player behavior and facility usage, enabling smarter staffing, better scheduling, and more strategic investments. Drottningholm is already feeling the impact.
“Simulator bookings are almost fully booked all winter. We've doubled income during the season, and range activity has also doubled.”
Stefan Andorff
Club Director, Royal Drottningholm GC
LINING UP THE NEXT GENERATION
With gamified features, entertainment modes, and junior-focused challenges, Trackman 360 keeps young golfers coming back. It’s a key driver of long-term growth and future membership. Drottningholm’s junior program has surged past 100 members — and it continues to grow.
“We hear from parents that their kids WANT to go to the golf club. And that’s a really good thing. Because if they want to be here, they will become golfers.”
Axel Westin
Head Teaching Pro, Royal Drottningholm GC
ALL-IN-ONE. ALL CONNECTED.
Golf is no longer confined to the course. Today’s most forward-thinking clubs blend tradition with innovation, outdoor play with indoor precision, and legacy with technology. Trackman 360 empowers Drottningholm to evolve without losing what makes it special. It unites the club experience under a single intelligent platform.
FUTURE-PROOFING A
SWEDISH ICON
From coaching and competition to retention and revenue, Trackman 360 enhances every area of club operations. It’s not just a technology upgrade — it’s a strategic shift. At Royal Drottningholm and beyond, Trackman 360 is proving that the future of golf isn’t just approaching, it’s already here. And it’s here to stay.
“Trackman 360 is a big part of our future and has really moved the club forward. Drottningholm is no longer just a beautiful historic course. It's also a leader in innovation now. That's something we can be proud of.”
Stefan Andorff
Club Director, Royal Drottningholm GC