How indoor golf is growing the game in Latin America
Golf is growing rapidly across Latin America.
According to the Mexican Golf Federation, the number of affiliated golfers in Mexico increased by about 50 percent between 2021 and 2025. New players are discovering the game, younger generations are showing greater interest, and demand for more accessible golf experiences continues to rise.
At the same time, many of the barriers that have traditionally limited participation still exist.
That's where indoor golf comes in.
That's where indoor golf comes in.
By bringing golf closer to where people live, work, and socialize, indoor golf introduces the game to entirely new audiences. And few businesses illustrate that trend better than Bunker Indoor Golf, based in one of the most populous cities in the world: Mexico City.
Golf's next growth opportunity
For decades, golf in many parts of Latin America has been concentrated around private clubs and destination courses located outside major urban centers.
Those facilities remain a vital part of the game, but they aren't always convenient for people balancing careers, families, commutes, and household budgets.
As cities grow and lifestyles evolve, golfers increasingly want flexibility and affordability. They want to practice after work, play with friends on weekends, and fit golf around their lives. They want the game to feel within reach, both in time and cost. Bunker Indoor Golf offers a compelling solution.
Bringing golf into the city
Founded in 2025, Bunker Indoor Golf was created with a clear mission: make golf more accessible and part of everyday life.
Today, the company operates locations in Polanco and Reforma, two of Mexico City's most prominent districts, bringing golf directly into the heart of one of the world's largest urban centers.
Adrián Meléndez, Co-Founder of Bunker Indoor Golf, says that the concept is simple: create high-quality golf environments where people already live and work.
"Bunker's objective is to narrow the gap of golf with the world. Our mission and vision are to democratize golf and make it more inclusive for everyone." — Adrián Meléndez, Co-Founder, Bunker Indoor Golf
The result is a golf experience that is more convenient, more approachable, and easier to integrate into daily life.
One space. Top quality. Accessible to all.
Making golf more accessible doesn't mean lowering standards.
Bunker's facilities are designed to serve complete beginners and serious golfers alike. New players can discover the game in a welcoming environment, while experienced players can practice consistently and improve their performance.
This balance between accessibility and quality is central to the company's success.
"We position ourselves as a center that welcomes everyone — from pros to complete beginners. We truly cater to all levels of golfers,” says Adrián.
The model has also proven remarkably adaptable.
While Bunker's Polanco location offers a distinctive urban golf experience, its Reforma venue caters more to corporate events and networking. Together, they demonstrate how indoor golf can serve different audiences without compromising the overall experience.
Turning data into understanding
Technology plays a major role in making this possible.
Across its facilities, Bunker operates 11 Trackman iO units, using them to support coaching, player development, and customer engagement.
For coaches, the value goes far beyond numbers on a screen.
According to Pablo Suárez, a coach at Bunker, Trackman helps bridge the gap between what a player feels and what is actually happening during the swing.
"Trackman lets us establish that common language between coach and player by helping us understand how the body relates to the Trackman numbers. I can provide much more informed instruction,” says Pablo.
The result is a learning environment where players can understand their swings faster, improve more effectively, and stay engaged longer.
From games to a love of golf
Technology is also helping attract an entirely new generation of golfers.
For many young players, Trackman's games, challenges, and interactive experiences provide a more engaging introduction to the sport than traditional practice methods.
What begins as entertainment often develops into genuine passion.
"Kids are introduced to the sport right here at Bunker. They start playing, get hooked, and now some are already successful and competing in Mexican Golf Federation tournaments," says Pablo.
For Bunker, growing the game isn't just about increasing participation numbers. It's about creating future golfers.
More than golf — it's community
While technology and performance are important, Bunker's broader goal is to build community.
Its venues host events, leagues, clinics, and social gatherings that encourage people to connect through golf. The facilities become more than practice venues — they become places people want to return to regularly.
As indoor golf grows, so do the communities around it.
Regina's golf, on her terms
The impact of indoor golf becomes clear when you look at the people it serves.
For Regina, a regular customer, Bunker has become part of her weekly routine. She visits after work, on weekends, and with friends and family. Since discovering indoor golf, she has improved her game while enjoying the flexibility to play whenever it suits her schedule.
"What I like most about indoor golf is that it's affordable, conveniently located, and that I can play no matter what the weather is like," says Regina.
Her experience reflects a broader trend.
By removing barriers related to time, location, and weather, indoor golf makes it easier for people to play more often. And when people play more often, they improve more quickly and become more connected to the game.
Growing the game together
Importantly, Bunker does not see indoor golf as a replacement for traditional golf.
Instead, it views itself as part of a broader ecosystem. The company works alongside the Mexican Golf Federation through the recently-formed National Golf School initiative, helping introduce more children and young people to the sport.
"We are complementary to traditional golf, which is why one of our objectives is to create and amplify the golf community in Mexico and across Latin America," says Adrián.
A blueprint for growth
Bunker's ambitions extend well beyond Mexico City.
The company is actively exploring opportunities in Tijuana, Cancún, Puebla, and Querétaro, while also evaluating expansion into countries such as Argentina and Colombia.
The goal is not simply to open more venues. It is to replicate a proven model that combines accessibility, technology, coaching, and community.
"We believe we're helping create new pathways into the game and expand the base of golfers across the region. We have the perfect formula for doing just that — it’s a proven business model, and the response from customers has been very positive," says Adrián.
Calling all opportunity seekers
The Bunker model is designed to scale through a combination of quality, local adaptation, strong partnerships, and operational expertise.
Moving forward, Bunker plans to expand through local partnerships, combining its proven operating model with the expertise and market knowledge of regional operators.
“Our approach ensures strong, adaptable growth both locally and internationally. That’s why we encourage entrepreneurs to reach out to Bunker,” says Adrián.
Checking in to the resorts
Bunker is also teaming up with major resort players in Mexico.
The first deal is already in place in the Riviera Maya area near Cancún and the plan is to set up golf academies in the resorts, where guests can work on their game, get lessons with a pro, and get club fittings.
“We are expecting to open in 10 or 12 resorts by 2027. We are investing a lot in this area of business, and we predict it to grow rapidly,” says Adrian.
The future of golf in Latin America
As golf continues to grow across Mexico and Latin America, indoor golf is becoming an increasingly important part of the sport's future.
By making golf more accessible, more flexible, and more approachable, facilities like Bunker are helping create new pathways into the game for players of all ages and skill levels.
The result is more golfers, stronger communities, and a larger, healthier golf ecosystem.
Or, as Adrián puts it:
"Golf is growing rapidly in Mexico and Latin America. We are absolutely convinced that indoor golf will be the gateway for most future golfers."
Interested in starting an indoor golf business?
Whether you're looking to expand access to golf, launch a new facility, or create a world-class indoor golf experience, Trackman technology is helping operators worldwide power the next generation of golf venues.
Check out our facility Success Stories, and talk to a Trackman indoor golf specialist to get started.